Closet Shopper

“Boutique Style Recycled Fashion For Women” The Closet Shopper wears the Buy Sell Trade theme at it’s best.  This budget accessible consignment shop is a hidden gem in Capitola.  From clothing to accessories to home décor, they have it all.  Good thing the owner, Shannon, has put her lifelong dream of  ‘playing shop’ into action.  Her […]

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pleasure pizza front

Pleasure Pizza on Pacific

The downtown Pleasure Pizza is one of three throughout Santa Cruz County, owned by former Google Executive chef, Derek Rupp. Located across the street from Sockshop & Shoe co., Pleasure Pizza is easy to find and is a great place to stop in for lunch. From the surf board on the wall to the wall […]

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bookshop front

BookShop Santa Cruz

Known to the locals as a cornerstone in downtown Santa Cruz, Bookshop is the most extensive book store downtown. This locally owned bookstore includes a wide range of books in all major genres you can think of as well as a section for diy/how-to books, locally published works, and books needed for school (such as […]

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Sockshop Sign

Sockshop & Shoe Co.

If you can’t resist a novelty sock store, Sockshop & Shoe Co. is the place to be. Originally founded 27 years ago, over time this store has grown to two others: Old School Shoes in 2002 and Legs in 2010. They offer a large variety of high quality shoes and quirky socks—from avocados to Frida […]

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Chefworks is the go to spot for anything and everything kitchen and cooking related. Not only can you shop their extensive stock of decorative plates, blenders, cookie cutters, knifes and more, but they also offer sample products and demonstrations. The staff is very friendly, and happy to help any level of food extraordinaire navigate their […]

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American Apparel Sign

American Apparel on Pacific

Similar to any other American Apparel you go into, you are greeted with clothes following their signature style. All clothing is made in the U.S., not in sweatshops. This small to medium size outlet is perfect for picking up high-quality basics for your wardrobe. Address: 1531 Pacific Ave., Santa Cruz, CA, 95060 Phone: (831) 426-4070

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Zoccolis interior


Zoccoli’s is the go to deli sandwich in downtown Santa Cruz. With a large menu and a nice outside seating area, this makes for a perfect place to stop for lunch. All ingredients from soups to sauces is made in house. Besides that, all ingredients are fresh. Even the avocados are cut fresh for each […]

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hidden peak teahouse

Hidden Peak Teahouse

Hidden Peak Tea house is the perfect place to go to taste a wide array of high quality teas in a zen environment. Founded on the principle of building community through tea, Hidden Peak has done just that. A no-electronics policy matched with couches and an ambient atmosphere allow you and your guests to enjoy […]

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verve outside

Verve Coffee On Pacific

Verve Coffee is a recent addition to downtown Santa Cruz, providing a classically hipster vibe and social experience for it’s customers. They have been slowly expanding over Santa Cruz county with locations on Fair Ave., Pacific Ave., 41st Ave. and Seabright. Known for their “Bowl of Soul” and other delicious coffees, this bustling joint is […]

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Jamba Juice

Jamba Juice on Pacific

Known as a classically delicious smoothie joint, Jamba Juice has a store at the beginning of Pacific Avenue, across the street from Lulu Carpenters. When you walk in, you are greeted by neon walls and the sounds of blenders. This Jamba can be packed in the warmer months because it’s a perfect place to go […]

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